February 13th 2023, Rewards program changes.

The number of stars needed to redeem a coffee will go to 100 from 50 as will the rest of the program go up. The front end may also change, making the email offers more attractive in the wiggle-worm world of direct email marketing.

One of the Starbucks brands of coffee products.
File Photo KDG

Context of inflation responses at starbucks

A decade ago saw another February response to inflation in Canada.

Starbucks penny policy file photo

Terms of service will include other increases on star rewards, happy
Valentine’s day 2023.